The Upcoming Cultural Tourism and Trade Fair in Preah Sihanouk set to show Best of Province

Cambodia’s coastal regions, sometimes overshadowed by their more famous neighbors, are stepping into the spotlight. Events like the upcoming ‘Cultural Tourism and Trade Fair’ in Preah Sihanouk Province are examples of how people can learn more and see what these beautiful places are all about. 

The five-day event is scheduled to take place from January 27 to 31 at Techo Stadium and promises to showcase the very best of province – and Cambodia’s – cultural heritage, beauty, and tourism potential.

Organized by the Ministry of Tourism (MoT) in collaboration with the Sihanoukville Provincial Administration, the fair aims to position Preah Sihanouk as a must-visit destination for both domestic and international travelers. The event will feature a vibrant mix of food exhibitions, trade fairs, art performances, and sports competitions, creating an engaging platform for local businesses, artisans, and performers to promote their work.

A Celebration of Cambodia!

One of the fair’s key highlights is a photo and video competition under the theme “Each One Is a Cambodian Tourism Promoter.” This initiative invites participants to capture the scenic beauty, unique culture, and rich traditions of Preah Sihanouk Province through creative visual storytelling. The competition aims to identify and celebrate talented individuals who can help promote the region’s tourism potential on digital and social media platforms.

Feeling lucky? Discover Something Different in Cambodia

According to the Ministry of Tourism, this event will not only boost tourism but also encourage community involvement and pride in showcasing the best of Cambodia’s coastal offerings. “This fair is a chance to highlight our cultural and natural assets to the world, encouraging more people to discover the hidden gems of Cambodia’s coastal regions,” said a representative from the Sihanoukville Provincial Department of Tourism.

Discover the Coastal Charms of Sihanoukville and Beyond

Sihanoukville and its adjacent islands offer a wealth of experiences for travelers seeking both adventure and relaxation. From pristine beaches to vibrant markets and fresh seafood, the coastal region rivals some of the best-known destinations in Southeast Asia.

Visitors to the fair can explore nearby attractions such as Ream National Park, where mangroves and waterfalls create a serene escape for nature enthusiasts. For those seeking island adventures, Koh Rong and Koh Rong Samloem offer crystal-clear waters and secluded beaches perfect for snorkeling, diving, and unwinding in paradise-like settings.

Discover more Arts & Culture in Cambodia 

The fair also provides an opportunity to delve into Cambodia’s local crafts and cuisine, with stalls offering everything from traditional handicrafts to mouthwatering Khmer dishes. This fusion of culture and commerce aims to create a sustainable tourism model that benefits local communities while providing unforgettable experiences for visitors.

Positioning Cambodia on the Global Tourism Map

The ‘Cultural Tourism and Trade Fair’ is part of the Ministry of Tourism’s broader strategy to revitalize Cambodia’s tourism sector in the wake of the COVID-19 pandemic. By hosting high-profile events like this, the country hopes to attract more visitors and showcase its unique appeal as a destination rich in history, culture, and natural beauty.

“We want to show the world that Cambodia has much more to offer beyond its ancient temples,” said a spokesperson from the Ministry of Tourism. “Our coastal regions are brimming with potential and offer experiences that rival those found in neighboring countries.”

Whether it’s exploring the bustling markets of Sihanoukville, island-hopping to hidden paradises, or enjoying traditional Khmer performances, the ‘Cultural Tourism and Trade Fair’ is set to provide a comprehensive showcase of what makes Cambodia’s coastal regions so special.

As the Kingdom of Cambodia continues to develop its tourism infrastructure and promote lesser-known destinations, events like this play a crucial role in diversifying the country’s offerings. For travelers seeking an off-the-beaten-path experience with all the charm and allure of Southeast Asia, Cambodia’s coastal provinces are waiting to be explored.

Mark your calendar for January 27-31 and join the celebration in Preah Sihanouk Province. Whether you’re a foodie, an adventurer, or a culture enthusiast, the ‘Cultural Tourism and Trade Fair’ offers something for everyone—an invitation to discover the hidden treasures of Cambodia’s coast.

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Tom Starkey
Author: Tom Starkey

Tom Starkey is an International Development graduate from Sussex University with 12-years of experience across 4 continents, Tom's goal is that he wants to showcase his love for Cambodia, where he lives, works and now happily calls home.