Stefano Ricci Explorer Mission Cambodia 2025: A Global Spotlight on Cambodia
Cambodia is set to captivate the world in 2025 with the launch of the Stefano Ricci Explorer Mission Cambodia. Shot entirely on location in April 2025, this high-profile campaign brings together the luxury Italian menswear brand and the legendary National Geographic photographer, Steve McCurry, to showcase Cambodia’s breathtaking landscapes, rich cultural heritage, and timeless allure.
The campaign, designed for Stefano Ricci’s Spring/Summer 2025 men’s collection, is more than just a fashion showcase—it’s a tribute to Cambodia’s extraordinary beauty. The project features a stunning series of still images captured by McCurry, alongside a beautifully curated coffee table book on Cambodia, with 5,000 copies set to be displayed across Stefano Ricci’s 100 global boutiques. Thousands more will be distributed to A-list clientele, including world leaders, Hollywood icons, and business elites, ensuring Cambodia’s landscapes, temples, and cultural wonders are seen by an exclusive, international audience.
A Journey Through Cambodia’s Timeless Wonders
Now in its fifth edition, R Explorer has chosen Cambodia as its latest mission, recognizing it as a land of legend and transformation. From the life-giving waters of the Mekong and Tonlé Sap to the ancient wonders of Angkor, Cambodia is a country where history and modernity intersect. The journey delves into the essence of Khmer culture—its intricate architecture, exquisite sculptures, and the enduring presence of nature reclaiming centuries-old temples.
Exploring Cambodia’s Iconic Landscapes
The Stefano Ricci Explorer Mission took its team across some of Cambodia’s most stunning and evocative locations. The expedition explored the tranquil Bong Chhouk Lake, the protected sanctuary of Kulen Elephant Forest—where elephants retire after years of service—and the legendary Mekong River, leading to one of Cambodia’s most exclusive luxury escapes, Shinta Mani Wild.
Discover more Arts & Culture in Cambodia
With each destination, the campaign evokes a sense of nostalgia, as if rediscovering a land deeply ingrained in human memory and history.
A Collaboration with Legendary Photographer Steve McCurry
One of the most anticipated aspects of the project is the collaboration with Steve McCurry, a master visual storyteller whose work has defined modern photojournalism. Filippo Ricci, Creative Director of Stefano Ricci, shared his admiration for McCurry’s vision: “When this project was born, I took inspiration from the images of a legend of world photography: Steve McCurry. Working with him in the Khmer temples, in the jungle, and on the waters of the Mekong was more than an experience—it was a defining chapter of life.”
A Global Promotion for Cambodia
Beyond fashion, this campaign is a world-class promotional opportunity for Cambodia, entirely funded by Stefano Ricci.
Discover Something Different in Cambodia
As the campaign rolls out, Stefano Ricci’s social media channels will feature dozens of Cambodia-themed posts, showcasing the country’s vibrant culture and breathtaking landscapes. With Hanuman Films as the production partner, this project reinforces Cambodia’s status as an awe-inspiring destination for luxury travel, adventure, and cultural exploration.
Stay tuned to Stefano Ricci’s social media platforms in the coming months for exclusive glimpses into this remarkable journey. Share, engage, and celebrate Cambodia’s moment in the global spotlight!
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Author: Tom Starkey
Tom Starkey is an International Development graduate from Sussex University with 12-years of experience across 4 continents, Tom's goal is that he wants to showcase his love for Cambodia, where he lives, works and now happily calls home.
