Tourism & Forum: Building a Positive and Sustainable Brand Identity for Cambodia

Exploiting Cambodia’s Potential through Francophonie

Join at the Cambodia Branding Forum on 11 July 2024 at Connexion in Koh Pich, an initiative by Millennium Destinations. The theme is “Exploiting Cambodia’s Potential: A Collaborative Vision through the Prism of La Francophonie.”

Key Highlights:

• Local Branding: Create a unique and captivating identity for Cambodia, showcasing its strengths as a sustainable and inclusive destination.
• Economic Diplomacy: Promote Cambodia’s economic interests abroad through export promotion, foreign direct investment, and international cooperation.
• Francophonie Perspective: Leverage the Francophonie community’s strengths to enrich Cambodia’s brand identity, especially as Cambodia aims to host the 2026 Francophonie Summit.

Forum Objectives:

• Enhance Francophone branding expertise.
• Unify La Francophonie’s voice.
• Unlock economic and tourism potential through partnerships.

Agenda:

• 8:30 – 9:00: Registration and networking
• 9:00 – 9:10: Welcome and introductions
• 9:10 – 9:30: Remarks by officials
• 9:30 – 10:00: Keynote by Frédéric Tambon | Q&A
• 10:00 – 10:45: Round table on “Fostering the Francophonie”
• 10:45 – 11:00: Audience interaction
• 11:00 – 11:10: Conclusion and closing remarks
• 11:10 onwards: Networking