Champa Champa: Cambodian Homegrown Fashion’s Future?
Champa Champa is a unique KH fashion brand founded by Chhuon Champa, a passionate entrepreneur who discovered the joy of crafting fabric at a very young age.
During the COVID-19 pandemic, driven by a love for fabric and a desire to create sustainable solutions, Champa started this business to provide people with unique, handcrafted alternatives to plastic products in Cambodia.
“I love to make something innovative and creative from fabrics.”
Growing the Dream
“From a home workshop, I started creating and selling, it just kept growing. I didn’t advertise, just posted on my Facebook page, people would just share, and others would contact and order.” As the craft products found their market, the business kept growing. “The plan was to create and sell a group of designs. Testing that, I proved that I could build a full business, people love the products.” The sensational organic growth led to stocking products in Siem Reap and Phnom Penh stores, before opening the brand shop in February 2023.
Since its inception in 2020, Champa Champa has seen remarkable interest from the Khmer market and tourists, the response to unique designs and quality craft has been overwhelmingly positive. This reflects one of the brand’s core values in its commitment to integrity and quality. The brand does not use plastics or leather, focusing on durable, high-quality fabrics, which helps give them a point of difference in the market.”
Champa designs every brand product, and all products are made by Champa or a small team of tailors, enduring no factory involvement, and the majority if items are one-of-one, due to the unique designs, hand-stitched patchwork, and hand embroidery, this commitment ensures that every item is unique and made to last. The Champa Champa brand shop in Siem Reap supports Khmer craft by stocking items from other producers, with hand-woven scarves, silk necklaces, hand weave hats, shirts and jackets, making the boutique store a perfect place for gift shopping.
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Filling the market gap for unique, eco-friendly products
As Champa explains, “There is a notable shift in consumer buying habits globally, that includes people becoming more aware of ‘where does this product come from?’ and wanting to know the ‘story’ behind the product. Happily, we fall into this category.”
The brand’s products, including tote bags, handbags, day-bags, wallets, purses, and bottle holders, are in the Champa style to and designed for people to us as everyday items. Tourists and locals appreciate high-quality craftsmanship, leading to a growing number of repeat customers.
Looking ahead: A fashion future for Cambodia
“I would like to grow my export numbers and be part of the worldwide education regarding the environmental advantages of upcycling fabrics. My long-term objective is to increase our organization’s beneficial impact on the lives of Cambodians, especially women.” Champa believes that a more eco-friendly fashion industry is achievable and is committed to contributing to this change.
Champa Champa is more than just a fashion brand, customers are not only purchasing unique, high-quality products but also supporting a vision of a greener, more ethical world. Visit the brand shop on the Siem Reap riverside or check the stock at the Green Store 240 in Phnom Pehn and explore their offerings online to become part of this inspiring journey.
Where can I find Champa Champa in Cambodia?
Contact: Champa at 069 926 854 via Telegram or direct.
Opening Hours: Monday to Saturday, 9:00 AM to 7:00 PM.
You can also follow Champa Champa on Facebook and Instagram.
FB – https://www.facebook.com/ChampaChampashop
INSTA – https://www.instagram.com/champacreativeshop
 | Cambodia |
 | https://www.facebook.com/ChampaChampashop |
 | +85569926854 |
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Author: Tom Starkey
Tom Starkey is an International Development graduate from Sussex University with 12-years of experience across 4 continents, Tom's goal is that he wants to showcase his love for Cambodia, where he lives, works and now happily calls home.
