Cambodia’s First Rum: A Story Of Homegrown Innovation
The first rum distillery in Cambodia, with a vision to encapsulate the nation’s essence in every bottle, Samai Rum and its groundbreaking distillery are infamous within Cambodia as a testament to quality, authenticity and innovation.
Enjoyed by locals and expats alike, (including a few… let’s say frequenters from the Cambodia Lifestyle team) we caught up with Brand Ambassador Sam Dalcourt to discuss the captivating journey of Samai Rum.
The distillery’s story dates back over 15 years ago when founders Daniel Pacheco and Antonio Lopez de Haro embarked on a mission to create a premium rum brand with Cambodia’s abundant sugar cane as their canvas.
“The vision of Daniel and Antonio materialized into the first premium rum distillery in the country! Benefiting from the sugar cane plantations and rich local resources, they laid the foundation for our distinctive brand.”
Sam said that Samai Rum Distillery isn’t just about producing exceptional rum; it’s about weaving a narrative that celebrates Cambodia’s rich history and resources.
“Navigating the nascent spirits market in Cambodia presents an exciting opportunity for continuous growth and education. My role as the Brand Ambassador encompasses more than just promoting the product; it’s about immersing visitors in the Samai experience.”
“Simultaneously, as the Brand House Manager, I oversee the hospitality program at the original space where the Samai Rums were conceived a decade ago. This multifaceted role involves managing a bar and event space that opens twice a week, organizing distillery tours, and curating unforgettable experiences for visitors,” he added.
“As Samai expands both within Cambodia and beyond, I find myself increasingly involved in traversing new territories, facilitating knowledge exchange, and nurturing our brand’s global presence,” he added.
From educating guests about the rum-making process to overseeing the hospitality program at the brand house, Sam is dedicated to ensuring that every interaction with Samai is memorable and enriching.
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Speaking on what sets Samai Rum apart, Sam said it’s the commitment to quality and authenticity.
“As of 2024, Samai celebrates a decade of crafting exceptional rum, proudly being one of the most awarded asian premium rum. Venturing into new territories like Malaysia and Australia has marked significant milestones for us, complemented by the numerous prestigious awards our rums have garnered in recent years”
“Whether enjoyed neat, mixed into a cocktail, or savored alongside friends, Samai Rum promises a sensory journey that captures the essence of Cambodia.”
Savoring the Spirit
He said that the brand’s vision extends towards further expanding into larger markets through increased exportation, necessitating a move to a more spacious location for enhanced production capacity.
“Nevertheless, we remain committed to preserving the essence of our journey by retaining our current brand house as the cradle of the Samai adventure. This space will continue to serve as the heart of our operations, hosting memorable bar nights and events, while also serving as a beacon of our brand’s heritage and legacy.”
Inded, crafted with care and expertise, each bottle of Samai Rum tells a story of passion and dedication.
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Community at its Core
“Beyond crafting exceptional rum, Samai is deeply ingrained in the local community,” notes Sam. By providing employment opportunities, supporting local farmers, and promoting tourism, the distillery has become a catalyst for positive change. “Visitors to the brand house are not only treated to tastings and tours but also invited to engage with Cambodian culture through workshops and collaborations with local artisans.”
“Being a part of the Samai journey is not just about promoting a product; it’s about celebrating Cambodia’s heritage and fostering a sense of pride in its craftsmanship,” expresses Sam. Drawn to the country’s vibrant culture and warm hospitality, Sam cherishes Cambodia’s bustling markets and stunning landscapes.
A Toast to Cambodia
“In a world filled with mass-produced spirits, Samai Rum Distillery stands as a beacon of authenticity and innovation,” concludes Sam. Whether you’re a seasoned rum aficionado or a curious traveler, a visit to Samai promises an unforgettable experience that encapsulates the spirit of Cambodia. “So, come raise a glass with us and embark on a journey of discovery, one sip at a time. Cheers to the spirit of Cambodia!”
How can I find Samai Rum and Samai Rum Distillery in Cambodia?
Location: #9b, Street 830, 830 Samdach Sothearos Blvd, Phnom Penh 12301.
Opening Times: Every Thursday and Saturday from 630pm to 1130pm.
Open distillery tours on demand on Thursdays and Sundays.
Contact:
Email: Info@samaidistillery.com
Website: https://www.samaidistillery.com/
Instagram: https://www.instagram.com/samaidistillery?igsh=Z3YxdjNiYWJtMDYx
 | #9b, Street 830, 830 Samdach Sothearos Blvd, Phnom Penh 12301 |
 | http://www.samaidistillery.com/ |
 | +85577479912 |
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Author: Tom Starkey
Tom Starkey is an International Development graduate from Sussex University with 12-years of experience across 4 continents, Tom's goal is that he wants to showcase his love for Cambodia, where he lives, works and now happily calls home.
