Cambodia Named Among World’s Friendliest Countries, Again!
Recently crowned the friendliest country in ASEAN and ranked fourth in the world by global survey site Datapandas.org, Cambodia is fast becoming one of the world’s most welcoming destinations—an accolade that’s not just boosting national pride and enriching the lives of those who live in the Kingdom, but drawing in travellers from all corners of the globe.
At the heart of this rising hospitality star is its greatest asset: its people. Whether you’re wandering the ancient temples of Angkor Wat, sipping iced coffee along Phnom Penh’s riverside, or relaxing on the beaches of Kep, it’s the Cambodian warmth that stays with you long after your trip ends. For many, that trademark smile and gentle greeting isn’t just surface-level service—it’s a deep-rooted cultural value.
“This ranking not only boosts national pride but highlights the values we cherish: kindness, respect, and genuine connection,” said Thourn Sinan, Chairman of IMCT and the Pacific Asia
Travel Association Cambodia chapter.
Experts say this ‘soft power’—the nation’s ability to attract and influence through hospitality and cultural charm—is shaping Cambodia’s future as a global tourism leader. For travellers, it means more than just a friendly face. It translates into unforgettable experiences, longer stays, and stories worth sharing.
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To keep the momentum going, Cambodia’s Ministry of Tourism and industry players have rolled out various initiatives: from community-based tourism and eco-friendly projects to hospitality training and culture-focused festivals. The goal? To ensure visitors not only feel welcomed, but valued.
Visitors are increasingly encouraged to engage meaningfully with local communities—whether it’s through village homestays, supporting artisans, or participating in traditional events. It’s tourism with heart, and it’s changing the game for sustainable travel in Southeast Asia.
Pa Chanroeun, President of the Cambodian Institute for Democracy, celebrated the ranking as a powerful symbol of hope. “Even though Cambodia has faced challenges in the past, this recognition shows the world that kindness, hospitality, and human connection are our greatest strengths,” he said.
While friendliness is a strong magnet for visitors, leaders are also prioritizing practical improvements—enhancing safety, refining tourism infrastructure, and encouraging moral values in schools to ensure this welcoming spirit continues for generations.
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From the ancient city of Siem Reap to the modern energy of Phnom Penh and the laid-back coastlines of the south, Cambodia is opening its arms—and doors—to the world. With a growing reputation as a top-tier destination rooted in friendliness, charm, and authentic experiences, the question isn’t why visit Cambodia now.It’s why haven’t you already?
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Author: Tom Starkey
Tom Starkey is an International Development graduate from Sussex University with 12-years of experience across 4 continents, Tom's goal is that he wants to showcase his love for Cambodia, where he lives, works and now happily calls home.
