Beer & Cambodia: Study finds over $2.3 billion spent on drink annually
In a recent study conducted by Japanese company Kirin, it was revealed that Cambodians spend a staggering $2.3 billion annually on beer, igniting concerns about the nation’s rising alcohol consumption. With an average beer consumption of 72 liters per person per year, the economic and social implications of this drinking culture have prompted calls for stricter measures to be implemented.
The economic landscape of Cambodia has witnessed a surge in beer consumption, with a significant increase of 27.1 percent in the number of Cambodians consuming beer from 2020 to 2021.
Hong Vannak, an economic researcher at the Royal Academy of Cambodia, acknowledges the positive aspects of beer production, citing job creation and revenue streams. However, he emphasizes the need to address the negative economic impacts, including healthcare costs and accidents associated with excessive alcohol consumption.
Vannak attributes the pervasive culture of beer consumption in Cambodia to social and economic factors. While traditional methods of brewing existed in the country, modern production facilities have led to increased accessibility and variety in beer choices. The influence of advertising in the beer industry has also contributed to job creation, particularly in the advertisement sector.
Calls for research
The culture of drinking beer, coupled with a lack of awareness regarding the health risks associated with excessive alcohol consumption, has raised some concerns.
Nith Kosal, co-founder of Sethakech, highlights the unrestricted access to alcohol, even among those below 18 years old. He urges for action by considering measures such as increased taxes on alcohol products, penalties for excessive consumption, and age restrictions.
Vannak added that while the economic benefits of the beer industry are evident, there is a notable absence of specific research evaluating the overall impact of alcohol consumption on the nation’s economy.
He also emphasizes the necessity of conducting research to quantify the costs of drinking beer, including the economic burden of traffic accidents and other associated health issues.
Balancing Act
As Cambodia grapples with the complexities of its beer culture, experts like Vannak believe that a reduction in beer consumption could lead to benefits for the national economy, public health, and public security. However, finding a balance is crucial to avoid disrupting the production supply chain and associated businesses, which play a significant role in the country’s economic growth.
The intersection of Cambodia’s beer culture with economic growth and public health is a delicate dance that requires thoughtful consideration. As the nation continues to grapple with the consequences of its alcohol consumption, a holistic approach involving research, awareness campaigns, and potential policy changes may be the key to achieving a harmonious balance between economic prosperity and the well-being of its citizens.
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Author: Tom Starkey
Tom Starkey is an International Development graduate from Sussex University with 12-years of experience across 4 continents, Tom's goal is that he wants to showcase his love for Cambodia, where he lives, works and now happily calls home.
